One of the leading tea cafe chains, Tea Post, reached out to us for
their rebranding and social media. Our counterpart, HCF Global, gave a
communication that sat apt with the brand - Jaha Mile Dost - and
captured the essence of friendship through packaging. The same was to be
communicated through social media.
The task?
Rewiring the brand's communication without a vast marketing wave.
TYPOGRAPHY
Intro
Family
For Tea Post, we took _____ font.
We were very sure that every
aspect of the brand was
focused on friendship. After all,
it's the small things that will
create the big change.
Lorem ipsum dolor sit amet consectetur
RGB 49 | 39 | 131
CMYK 100 | 100 | 0 | 0
PANTONE BLUE 072 C
RGB 255 | 255 | 255
CMYK 0 | 0 | 0 | 0
WHITE
RGB 45 | 41 | 38
CMYK 0 | 0 | 0 | 100
PANTONE BLACK C
RGB 251 | 186 | 0
CMYK 0 | 30 | 100 | 0
PANTONE YELLOW 012 C
Friendly Summer
As summer approached, we wanted to capture the heat waves with tunes of friendship. So we did a campaign that focuses on sipping cold sips, endless conversations and making memories at the beloved Tea Post with friends!
Reel
Reel
Reel
00
For engagement
00
For engagement
00
For engagement
We then proceeded to show the REAL side of the brand! Through photo shoots and real videos of products being manufactured at their state-of-the-art manufacturing facility. The traction we received has been immense!
Reel
Reel
Reel
Lorem ipsum, dolor sit amet consectetur adipisicing elit. Saepe laborum delectus dolorum sapiente officia, corporis necessitatibus beatae eveniet nulla impedit dolorem! Molestias aspernatur eveniet doloremque tenetur nostrum velit minima modi!
